Even a grant writer who also blogs can run dry sometimes. It’s tough to write-write-write and then get up tomorrow and write again while trying to keep it fresh and interesting. The good folks at nonprofitmarketingguide.com wrote a nice concise little post about this very topic that hits all the right notes for me (well, 7 of them anyway). If you’re a blogger who also writes grants, or a grant writer who also blogs (or if you can’t decide which category you fall into), you’ll appreciate this nifty post.
All people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content. No one produces completely original content all the time.
If you’re out of material, that is the time to sort through those old, tired out blog posts that turned out to be less “green” that you thought and freshen them up, take a new perspective, or rewrite them for a new audience.
I’m going to start reviewing our old posts and see what I can reduce, re-use, and recycle; of course, always rewriting with relevance in mind.